WebFeb 13, 2012 · Buying Digital Advertising: A Brief Overview. By Professor Joseph Turow, Ph.D., University of Pennsylvania. Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target ... WebJun 7, 2024 · Types of programmatic media buying. Programmatic ad buying doesn’t have just one process — there are multiple ways to buy ads for your business. Here are three types of programmatic advertising: 1. Real-time bidding. The first type of programmatic advertising we’ll look at is real-time bidding. Real-time bidding, known as …
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